The NGO was conceptualized in 1999 after the tragic loss of 17-year-old Durva Bhasin, who lost her life in a devastating road accident. Durva Bhasin was the daughter of the founder member couple, Mr. Pramod Bhasin and Dr. Mridul Bhasin. The Organization started with road safety awareness sessions in schools and grew with time. Recognizing road safety as a collective responsibility, our organization adopts an integrated, community-centric approach to address the multifaceted challenges associated with road safety.

We actively collaborate with both governmental and private entities, including educational institutions, corporate organizations, government training institutes, road-owning agencies, enforcement agencies, and medical and health establishments. Our collective objective is to cultivate a positive and proactive road safety attitude among all stakeholders. To fulfill our mission, we undertake a range of projects, programs, campaigns, and activities aimed at promoting road safety awareness and education, influencing policy-making, and implementing evidence-based strategies.