The young corporate executives in every city form an important segment that drives four-wheelers or swanky motorbikes. With youth and money power in their hands, the executives do drive at high speeds. The specially designed module focuses on providing intelligent information to this segment so that there is positive change in their behaviour. The NGO's belief is that this upward moving, intelligent class has the capacity to influence their surroundings in an effective way reaching out to employees in their companies and the socity at large. About 600 Executives from : BOSCH, Idea Cellular, MTS Telecom, SIDBI (Small Industrial Development Bank of India), Punjab National Bank, Binani Cement, Amol Pharma, Rohan Rajdeep Infrastructure Ltd., Sri Ram general Insurance, Radio Mirchi.